Redesign of how blog visuals & content are structured across all of SVB to increase customer engagement and SEO of pages.
Visual inconsistency across hundreds of articles leads to poor customer engagement. Old thinking of page layout leads to a lack of focus on the main content with items in the side rails of the page. Busy layout detracts the reader and the possibility of further engagement, sharing, & future leads.
Understanding the needs of the business, paired with learnings for a more focused approach helped to identify areas to improve, consolidate, & retire.
Having a deep understanding of the layouts & features that were currently in production helped to define different needs.
In-line experience allows for increased focus on primary content.
Side by side comparison
How blocks & sections are prepared for developers with notes.
Iteration with live content
Additional adjustments & notes
Further clean up so all sections: header, body, sub-section, author attribution, & additional content are in-line & their visual priority is well balanced.