Improved UI that better aligns with brand strategy. Page analysis to identify areas of improvement based on customer feedback.
Outdated information leads to frustrated customers and confusion when our properties and services are not clearly communicated. Old-styled UI devalues the brand and complex UX hurts the possibility of transactions & successful conversion for customers.
Old UI
Clearly define new & legacy locations for customers. Modernize the experience based on familiar technology and interactions. Full audit of active/non-active locations & services by branch.
How a user is finding locations today
Early findings
Testing layouts, UI, & functions before deployment
Leveraging Snazzy Maps allowed for customized UI to fit our brand, & a flexible view window for users that lead to a balanced page.