SVB Capital page structure moving from one catch-all page to five hyper-focused content pages tailored to specific customers.
We are considering dividing a single catch-all landing page, which currently offers generic information, into five targeted pages that cater to specific customer segments.
A breakdown of direct & non-direct competitors allowed us to identify common layouts & how others addressed similar challenges for presenting content and structuring their pages.
Current vs. Proposed
We aim to create a consistent user interface across multiple pages, each with unique content targeted toward specific customer segments. These pages and their respective sections will serve as standalone resources, providing detailed information on key business areas while maintaining a cohesive visual design.